The Birmingham Lions are a five-time national championship winning American Football programme whose players range from Great Britain internationals to those who have never played the game before. One of the greatest strengths of the Lions is their ability to identify raw talent and take players with no prior American Football experience and develop them into elite level athletes. This takes place through the combination of high level coaching and the Lions' partnership with the University of Birmingham's High Performance Centre. The team boasts high profile media coverage, having caught the attention of Sky Sports and attracted thousands of spectators to the flagship match day event called xpLosION year-on-year. The Lions partnership with the NFL has led to bespoke coaching sessions, volunteering opportunities and even the attendance of the Jacksonville Jaguars travelling shop at xpLosION 2015.