PlayerLayer and the University of Birmingham Sport have signed an agreement making PlayerLayer the new Kit Partner.
The new kit will be worn from the start of the 2017 academic year.
UBSport is one of the highest performing universities for sport in the UK, regularly finishing in the top five of the British University and Colleges Sport (BUCS) league.
Lily Owsley, Olympic hockey gold medallist and PlayerLayer athlete, is one of Birmingham's star athletes.
The University of Birmingham is set to open a brand new £55million sport and fitness club this year, which will boast a range of world-class features including a 50m pool, almost 200 station gym and six squash courts.
The pioneering design and functionality of the facility will surpass anything which exists in Higher Education.
From training the University's high performing athletes to providing an extensive learn to swim programme for children in Birmingham, it will be an inspiring facility for everyone.
'We are delighted to be joining forces with the University of Birmingham - a hugely prestigious and ambitious global university. It is an institution renowned for excellence across the board, not just in sport. With the opening of their new beautiful, world-class sport and fitness facility, it is a very exciting time to get on board with Birmingham. We look forward to seeing Lily Owsley representing Birmingham in her new PlayerLayer kit!'
Roderick Bradley - Marketing Director, PlayerLayer
'We're so pleased to be partnering with PlayerLayer for our kit. They understand our ethos, our heritage and our vision,. and how that needs to play out in our kit provision. We are about to embark on a very exciting chapter of sport at the University of Birmingham and we're delighted to have PlayerLayer as an important part of that.'
Zena Wooldridge OBE - Director of Sport, University of Birmingham